What It Means

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Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

Recent Episodes
  • Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica
    Jun 12, 2025 – 23:03
  • New AI Lessons In Coding, Marketing, And Product Design
    May 29, 2025 – 19:47
  • Temu On Tariffs, RSAC Review, SaaS Pricing Trends
    May 15, 2025 – 16:13
  • Google’s Monopolies, Microsoft’s AI Agents, Intel’s Latest Deal
    May 1, 2025 – 17:57
  • Oracle’s Data Breach Silence, Tariff Impacts, Homegrown Social Influencers
    Apr 17, 2025 – 27:33
  • Coming Next Week: What It Means, 2.0
    Apr 10, 2025 – 1:09
  • Put Employees At The Center Of Your AI Strategy
    Mar 27, 2025 – 27:03
  • Encore Presentation: Get Your AI Aligned
    Mar 20, 2025 – 20:57
  • Finally, An Alternative To 3LOD: Meet Continuous Risk Management
    Mar 13, 2025 – 31:24
  • Taming B2B Buying Mayhem
    Mar 6, 2025 – 29:07
  • How Can B2B Marketers Adapt To Changing Search Behaviors?
    Feb 26, 2025 – 17:38
  • How The Latest Semiconductor Trends Could Impact Your Tech Strategy
    Feb 20, 2025 – 22:27
  • AI Agents Vs. Agentic AI: Definitions And Use Cases
    Feb 13, 2025 – 32:20
  • How Coach-Like Managers Build Better Teams
    Feb 6, 2025 – 32:57
  • The Return Of Infrastructure: Building An AI Base
    Jan 30, 2025 – 31:29
  • Procurement’s New Role In Driving Sustainability And Accessibility
    Jan 23, 2025 – 34:41
  • A New Era For Crypto?
    Jan 16, 2025 – 38:41
  • Exemplifying Excellence: Winners Of Forrester’s Technology Strategy Impact Awards
    Jan 9, 2025 – 31:01
  • Encore Presentation: How Should Business And Tech Leaders Spend In 2025?
    Jan 2, 2025 – 31:31
  • Marketers’ Data Deprecation Denial
    Dec 19, 2024 – 31:31
  • Unleashing Innovation Through Creativity
    Dec 12, 2024 – 28:05
  • It’s Time To Think Beyond Marketing-Sales Alignment
    Dec 5, 2024 – 32:55
  • B2B Buying In The Age Of GenAI
    Nov 21, 2024 – 20:39
  • Get Your AI Aligned
    Nov 14, 2024 – 21:29
  • When Will AI Change Our World?
    Nov 7, 2024 – 41:09
  • What Retailers Should Plan For This Holiday Season
    Oct 31, 2024 – 30:47
  • Are We Nearing The End Of The Google Era?
    Oct 24, 2024 – 33:17
  • A Fresh Look At The Future Of The CISO
    Oct 17, 2024 – 30:05
  • Lessons Learned From The CrowdStrike Outage
    Oct 10, 2024 – 24:52
  • Assessing AI’s Impact On The Environment
    Oct 3, 2024 – 26:32
  • Unravelling The AI-HR Paradox
    Sep 26, 2024 – 35:37
  • The CMO Role Is Alive And Well
    Sep 19, 2024 – 31:58
  • AI’s Role In The Public Sector
    Sep 12, 2024 – 30:58
  • How Close Are We To Killing Passwords?
    Sep 5, 2024 – 34:33
  • Digital Doubles Vs. Digital Twins: Unraveling The Distinctions
    Aug 29, 2024 – 29:37
  • How GenAI Will Transform The Contact Center
    Aug 22, 2024 – 20:12
  • What Will It Take To Eliminate Medical Deserts?
    Aug 15, 2024 – 28:35
  • How Should Business And Tech Leaders Spend In 2025?
    Aug 8, 2024 – 34:15
  • What’s Behind The Decline In CX?
    Aug 1, 2024 – 33:55
  • Is AI Making Employee Burnout Better Or Worse?
    Jul 25, 2024 – 28:40
  • The Benefits And Challenges Of Industry Clouds
    Jul 18, 2024 – 22:41
  • Will Generative AI Revolutionize ERP Systems?
    Jul 11, 2024 – 29:56
  • Top 10 Emerging Technologies For 2024
    Jun 27, 2024 – 33:39
  • Navigating The Disruption Of Broadcom’s Acquisition Of VMware
    Jun 20, 2024 – 23:58
  • It’s Not The Payment Method That Matters, It’s The Experience
    Jun 13, 2024 – 33:09
  • The Future Of AI PCs: Roadmap To Enterprise Adoption
    Jun 6, 2024 – 24:33
  • Deciphering Cloud Costs: There’s Hope
    May 30, 2024 – 34:18
  • What Makes Journey-Centric Companies Different
    May 23, 2024 – 22:11
  • How Brands Can Steer Clear Of GenAI Backlash
    May 16, 2024 – 28:03
  • Breaking Down The EU AI Act
    May 9, 2024 – 31:27
Recent Reviews
  • Winston2356
    Some good, some bad, mostly obvious
    If something has all 5 star reviews, you can bet they’re faked, similar to what companies have found on Glassdoor (now that we’ve promoted you, wouldn’t you like to write a review). They should throw in a few 4s to make it less obvious. Some really good shows on cyber, digital twins and a few others. But far too much corporate speak and obvious observations; the kind that you’d get from reporters rather than people w any direct experience.
  • malfoxley
    Great show!
    Forrester host of the What It Means podcast, highlights all aspects of technology and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
  • firefox2013
    Top notch content
    This podcast always brings top notch content. The questions raised by moderators are fairly pertinent, genuine and candid. The responses, provided by experts and based on research are almost always on the money. Listeners can alarmist always walk away with CTAs. One thing that I think will make this better is bringing some practitioners and placing them alongside the researchers. For eg: if you’re talking about Employee experience, why not bring on an EX owner/practitioner from an exemplary company? Big thanks to Forr team for continuing to deliver great content even through the pandemic.
  • SightSalad
    Great content, speakers could use some speech coaching
    The content and conversations shared in this podcast are great. It’s one I subscribe to and look forward to listening to. My one complaint is the vocal fry that so many of the speakers (both host and guests, primarily the men) have. I lose entire sentences because they get so quiet or trail off. It makes it difficult to follow sometimes. It may be helped by some audio tuning in production, which would be great, but I’d also recommend some speech coaching for all the regulars.
  • Bilbobob
    Keep it coming.
    I look forward to each new episode. The conversations cover a variety of topics that dig into what’s changing, why, and the impacts.
  • GartnerH8er4Lyfe
    Great
    Love it
  • Tech-tex
    Great business podcast
    Listen to it every week
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