The Social Takeoff Podcast with Kelli Hayes Smith

Welcome to the Social Takeoff podcast, a podcast for travel professionals to learn how to use their social platforms to help their business take off! Kelli is a travel agent turned social media marketer who now works as an Instagram Expert for travel professionals in the award winning Careers on Vacation mastermind, and also works with multiple 7 figure travel agencies to help them bring goals & strategy into their social media presence. On this podcast Kelli will take you, the travel professional on a deep dive of content creation, social media strategy, and tips + tricks of the trade.

🎙️ Your Ideal Client Is Not “Everyone with a Passport"
Jun 3, 2025 – 00:24:26
What the Algorithm Really Wants from Travel Agents
May 27, 2025 – 00:28:36
Unfollow the Bad Advice: This Is How Travel Marketing Really Works
May 27, 2025 – 00:30:10
Instagram Growth for Travel Agents: Strategies for Engaging Passive Lurkers
Feb 4, 2025 – 00:33:47
Stop Saying “Book”: Repositioning Travel Agents for Success
Jan 28, 2025 – 00:28:30
Social Media Isn’t Enough! Awareness Strategies for Travel Agents
Jan 21, 2025 – 00:32:10
Social Media Strategy vs. Tactics: What Travel Agents Must Know
Jan 14, 2025 – 00:34:30
Why Travel Agents' Social Media Content Gets Overlooked (And How to Fix It)
Jan 7, 2025 – 00:30:25
"Main Character Energy: Transform Your Travel Marketing Strategy ✨"
Aug 27, 2024 – 00:33:30
Marketing Mixology For Travel Agents : Shaking Up Your Strategy with Multi-Channels
Aug 20, 2024 – 00:35:47
Social Media Makeover for Travel Agents: Boost Your Business Now!
Aug 13, 2024 – 00:35:23
Behind the Scenes: The Secret Sauce of Travel Agent Success
Apr 23, 2024 – 00:19:26
Shake it Off: Travel Agents on the Rise
Apr 9, 2024 – 00:19:05
Time to swap out your story…
Apr 3, 2024 – 00:18:27
3 Tips to A Higher Ticket Client
Mar 19, 2024 – 00:22:26
Say It Again.. and again.. and again.
Mar 12, 2024 – 00:23:51
Strategic Content: Balancing 2024 and 2025 Disney Bookings
Feb 27, 2024 – 00:30:12
Content Creation Secrets: Tackling YOUR content creation struggles.
Feb 20, 2024 – 00:23:55
They key to service content unlocked.
Feb 6, 2024 – 00:17:53
3 Things I Learned on a Call with Meta
Jan 30, 2024 – 00:13:36
Buyer Phases in Wave Season Part 2 : Conversion & Loyalty
Jan 16, 2024 – 00:31:12
Riding the Wave : How to use buyer phases for wave season marketing. Part 1
Jan 9, 2024 – 00:31:17
Insta-Myth Busters : Debunking Social Media Tall Tales for Travel Advisors
Nov 7, 2023 – 00:17:49
Making School Cool : How to turn heads with your educational style content.
Oct 31, 2023 – 00:30:15
Navigating the Waves: Mastering Pre-Wave Season Marketing for Travel Agents
Oct 24, 2023 – 00:39:59
The Top 5 Things I’m Sick of Seeing On Travel Advisor’s Socials
Oct 10, 2023 – 00:37:19
The Marketing Science Behind the Invisible String
Oct 3, 2023 – 00:28:57
Why You Want To Create Fans Instead of Followers In Your Travel Business
Sep 19, 2023 – 00:16:57
Summer Sizzle: Turning Your Vacay into Travel Content Gold
Sep 6, 2023 – 00:14:55
Content Carnival: Crafting Captivating Content Across the Buyer's Journey
Aug 29, 2023 – 00:27:21
Social Media Magic: 10 Surprising Hacks to Sparkle and Grow Your Travel Brand!
Aug 22, 2023 – 00:23:31
Social Media Time Travel: The 5 Do-Overs I would make on my own social platforms.
Aug 15, 2023 – 00:18:02
Magnetizing Your Travel Business: Fun Lead Magnet Ideas & Where to Attract Your Dream Clients!
Aug 7, 2023 – 00:22:56
Unleashing Your Travel Advisor Superpowers: Conquering Digital Marketing
Aug 1, 2023 – 00:34:42
What you need to know about struggling.
Jul 25, 2023 – 00:15:41
Using Instagram As A Storefront : How to attract your ideal client.
Jul 11, 2023 – 00:20:15
Social Shenanigans: Meta, Warnings, and Bananas
Jul 6, 2023 – 00:25:34
Travel Advisor Round Table : Answering Content Planning Questions
Jun 27, 2023 – 00:48:36
Mastering Social Media Engagement: The Key to Growing Your Account and Converting Followers to Travel Clients
Jun 20, 2023 – 00:20:10
Unleashing the Power of Continuous Marketing: Elevating Client Journeys and Upselling Success
Jun 13, 2023 – 00:23:47
The Problem-Solving Travel Advisor: Transforming Your Marketing Strategy for Success
Jun 6, 2023 – 00:29:59
Travel Agent Round Table : May
May 23, 2023 – 00:53:15
How to Launch 2024 Walt Disney World Packages : Plus What NOT to do!
May 16, 2023 – 00:19:02
3 TIPS SURE TO TAKE YOUR SOCIAL CONTENT TO THE NEXT LEVEL
May 9, 2023 – 00:15:17
6 MISTAKES TRAVEL PROFESSIONALS ARE MAKING ON SOCIAL AND HOW TO FIX THEM.
May 2, 2023 – 00:30:56
The Key to Warming Up Leads on Social Media
Apr 18, 2023 – 00:23:56
3 Content Goals to Improve Your Content
Apr 11, 2023 – 00:17:12
Why you should stop reacting in your marketing & create a pro active strategy.
Apr 4, 2023 – 00:22:20
FIVE THINGS FRIDAY : 3.31.23
Mar 31, 2023 – 00:12:48
Posting isn’t the problem, strategy is. A travel advisor’s guide to content strategy & Marketing.
Mar 28, 2023 – 00:21:17

Recent Reviews

bearcatbabe09

One of the best!

Really impactful, relatable content on building marketing plans for travel agents. I just wish there were more new episodes!!!
GingerArroz

Lots of helpful info, audio needs work

Kelli is an excellent source of social media marketing for Travel Advisors. I've been following her for a while and her tips are super helpful. However, the audio quality and editing of the podcast needs some work. I still listen regularly for all of the fantastic information!
Katie19781978

Buckle up because your about to take off

I’m amazed at how great Kelli is at guiding agents through the process of using social media to grow their business. She lays everything out in easy to digest segments. She’s a natural teacher. This isn’t another “social media guru” shooting off buzz words but never actually getting around to how to apply strategies to your business. She’s the real deal.
JOrmesher

Social Media Expertise with my New BFF

Kelli is every travel advisors new best friend. She explains how to market my travel business in a way that’s easy to understand and is actionable. But more than that, she is relatable, friendly, and makes me smile. Thank you Kelli for helping me raise my marketing to another level!
Appalachian Innovator

Confidence and easy to understand marketing content in one!

As a new TA, I’m very overwhelmed with all there is to this business. Fortunately, Kelli has made the marketing piece much less scary. I’d even say exciting! There is so much more than posting to post, and she lays out the formulas, strategies, and tips in a no nonsense way. Thank you, Kelli!
SwizzlesWife

This should be a required podcast for newbie travel advisors!!

I’m so thankful and grateful for Kelli’s easy to understand and easy tips to implement with marketing my travel business! Luckily I found this as a newbie so I can save time and energy creating a marketing plan with tips and not make the mistakes others have that she’s noted in some of the episodes. Thank you thank you Kelli please keep it up! You’re providing so much valuable content for travel advisors that you can’t find anywhere elsewhere!
Stlouisstrikerforce

Must Listen!

This is a weekly must-listen for me. Kelli has a way of making marketing easy to understand and always has great takeaways and easy to implement ideas. Love it!
Flygirl113

Amazing!!!

I started listening about a month ago and you can immediately notice all the changes that I’ve made in my own social media because of her. My engagement is up, my posts or more meaningful, and I’ve even shared some of her advice with my sister, who is a make up artist, and it has improved her social media as well!
norcalgma

Amazing tips and “Aha!” Moments!

Kelli is the best at what she does. Being able to tap her knowledge in a podcast is priceless! If you are a travel professional like I am, you NEED to be listening every 👏 episode👏. I have had so many “Aha!” Moments while listening to her tips and suggestions and I’ve hired her to help me brand my new business. She is amazing!
OmmaTo2

So much knowledge!

Kelli is such a wealth of knowledge! Her expertise in social media and as a former travel agent combine to give you the exact information you’ve been searching for. I’ve had so many “smack my head” moments - Kelli breaks it all down into bite-sized bits you can implement easily into your travel business!
coomes

An amazing asset to my business!

Kelli was a huge help to my business before this podcast came along. She has such great insight on how to market your business on social media. She thinks outside the box and gives you a new way to approach your audience when selling travel. This podcast took her expertise to the next level. Every week when I listen to a new episode I am encouraged and inspired to create content even more. She helps me change things for the better. I can see how much I’ve grown in the last 6 months plus and it’s because of her. I can’t thank her enough! She’s killing it!
lindsk412

Love it!

I love every tip and every thought that comes out of these episodes and I walk away inspired and ready to go. I wish there were so many more episodes! 🤣 I look forward to the new episodes each week!!
CKFitz234

So Helpful!

As a newish travel agency owner, my biggest struggle has been keeping up with consistently posting to social media. Every time I see Kelli in Instagram or now, hear her here, I have five new ideas! Listen up!!
Jenn Bradshaw

Listen Up Cuz There’s Golden Nuggets In Here

As a graduate of COV I feel in love with the way that Kelli teaches but most importantly what she has to say. There isnt a time in class, on her feed or now on her podcast I’m not taking notes AND implementing. That’s the big thing, implementing. Kelli gives you these golden nuggets that are so easy, encourage consistency and backed with strategy - you just feel like you can do it! I’m glad she started this podcast because I can learn more from her outside of COV and continue to grow my business as I want to. Thanks Kelli!!!